2019 Was A Spirited First Year for Cannabis Retailer Spiritleaf
Where there is smoke, there is fire.
Where there is fire, there is a deep passion for us to share our joy and our knowledge of cannabis with you. - Spiritleaf
Spiritleaf is a licensed Cannabis retailer with locations now open across Canada, in the provinces that currently allow private sales. The stores are run by local entrepreneurs, and Spiritleaf provides a premium consumer experience in a welcoming and comfortable environment.
This first year of legalization has brought much success to the company, as well as some expected challenges. This year, Spiritleaf has been fortunate to have experienced many industry-firsts, like opening a record number of stores across Canada with the help of an experienced executive management team and amazing support staff. The company also appeared at several industry expos and events. Along with numerous features in related publications, podcasts and even on some discussion panels.
Events and Local Happenings with Spiritleaf
The company kicked off the year by participating at The Lift & Co Expo in Vancouver, where they gave consumers a peek at the inside of the stores. Spiritleaf had an installation at The Gathering which was a huge accomplishment, allowing the team to mingle with other high-profile brands from both Canada and the US.
To celebrate 4/20 the company collaborated with a local company for a fun, culture focused event called Buds & Blooms. There they hosted a ‘Bring your own bud’ rolling table, stocked with branded swag!
Opening The First Spritleaf Shop in Ontario and A Flagship in Alberta
Spiritleaf was pleased to open its first location in Ontario this past April, in the city of Kingston on Princess Street. After waiting most of the year for government approval the flagship location was excited and proud to finally open in the city of Calgary in early August, located directly across from Chinook Mall. Another achievement worth mentioning is the Banff location, which was the first retail store to open in the townsite at the beginning of October.
BC Bound
In June, the first location in British Columbia opened in a small community called Castlegar near the US border. Then, in July they became the first retailer to open a store in the Okanagan area with a location in Vernon. Then in Penticton and Maple Ridge this past summer.
In June, Spiritleaf introduced Leafly Pickup! This online service is currently available at Spiritleaf’s Alberta and Saskatchewan stores, allowing guests to shop via click and collect.
Darren Bondar, Spiritleaf President & CEO had an amazing opportunity to be part of discussion panels, appeared on several podcasts and gave presentations at some high-profile industry and investment events. Spiritleaf was also excited to have been featured on b-tv.com, showcasing their award-winning franchise and retail models.
Spiritleaf Collective
In November, Spiritleaf was thrilled to be able to launch an e-commerce online platform, for their Saskatchewan consumers. This service allows guests to order legal product and have it delivered to their doorstep for same-day delivery. And if that wasn’t awesome enough, Spiritleaf rolled out their customer benefits program in early December called Spiritleaf Collective. This program allows consumers to collect points for visiting the store which can go towards exclusive swag. Finishing the year with two important launches!
Industry Recognition at the Canadian Cannabis Awards
The highlight of this recent year was receiving recognition from those in the market with the Canadian Cannabis Awards (CCAs) nominations for Darren Bondar as Entrepreneur of the Year, Mona Pinette from the Calgary Chinook store as Top Budtender and even for their Spiritleaf branded accessories.
Building an iconic Canadian Cannabis company takes courage and vision. Spiritleaf values an inclusionary approach to the recreational cannabis retail experience, offering an impressive selection of products, knowledgeable staff, and a welcoming and comfortable environment. They are trailblazers leading the charge in a new industry.
Find a Spiritleaf near you.
Reference:
https://en.wikipedia.org/wiki/Castlegar,_British_Columbia
https://spiritleaf.ca/the-leaf/industry-news/canadian-cannabis-awards-nomination/#page
https://www.b-tv.com/inner-spirit-holdings-cannabis-retail-promo-30sec/